The road to Sochi 2014
In almost two years time from now, Sochi known fondly as the Russian Rivieria is getting a massive urban makeover complete with new infrastructure for the 2014 Winter Olympic games. This Black Sea resort town that lures Muscovites to its flashy hotels and discotheques as a holiday destination is now a city undergoing rapid change with emergent sports facilities, new building construction, and more to come. The transformation estimated at a cost of 1 trillion rubles or the equivalent financial investment to prepare and build out Beijing’s facilities and infrastructure for the 2008 Summer Olympics. It’s a tall order, and one that comes with hidden burden on local residents who have been forcibly evicted from their homes and businesses to make way for this clean-slate construction boom for brand Sochi, according to reports from GamesMonitor (“Sochi’s Mega Event: Eviction”).
Russia has called the Sochi Project an important investment for the nation’s image and much is at stake for success here on the world stage and for both the domestic and international market, particularly for sporting events and travel. Set against the backdrop of the snow-capped Krasnaya Polyana Mountains, Sochi’s newly minted and bejeweled arenas and urban construction seem to shimmer on the Black Sea coast. Here’s a glimpse of some of the new stadia, sports venues and facilities getting built in time for the 2014 Winter Olympics in Sochi.